Starting from a parent's heart.
Nourishing the next generation with wholesome food.
From an athlete,
to a father of two.
Roy Wang, founder of Yelophant, was a CUBA basketball player. Years in the food industry and experience as a father made him rethink Chinese family breakfast.
In 2020, he founded Yelophant, hoping to bring the focus on sports, nutrition and family diet into the ordinary yet important breakfast of every day.
Sport · Science · Love
Gentle yet powerful; persistent in R&D, and respectful of every family's real life.
Sports Spirit
Caring for the growth of the next generation, bringing sports spirit into the brand's daily life.
Modern R&D
Valuing scientific R&D and product experience, letting better choices blend into family life.
A Parent's Heart
Because we know how to love children, we take every food seriously.
A little elephant,
gentle yet powerful.
The name 'Yelophant' is inspired by the jade elephant unearthed from Fu Hao's Tomb at Yinxu Museum. Its warm and honest temperament is the brand's gentle expectation for the next generation.
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Important moments along the way
2020
Yelophant was founded, focusing on Chinese family breakfast needs.
Products
Continuously expanding pastries, bakery, premium protein and more.
Sports
Participating in youth sports events and national youth team partnerships.
Global
Joining international food shows and exploring overseas retail channels.